Emerging companies are more than just a business; they are a culture. A culture that often revolves around the founders and their employees. The culture determines the values of the company, the way employees do their job, and how the company communicates with customers. Culture is what makes a company’s products stand out. It’s what makes people talk about a company.
So when you’ve got a new office, you need to make it look good and brandify it! How do you go about doing this? Here are our top 5 tips to help you make your office look great while still looking like your company and not like a generic office space. Also check classic white paper
Set and implement brand values and image
A brand is a set of associations that a customer has in their mind about your business. It will include perceptions about you, your products, your employees, and your company culture, among other things. By branding your office, you can help ensure that your employees are delivering on your brand values and that customers are getting the same experience in person that they have come to expect from your website or marketing material. Think of it as a way to extend your brand into the physical world.
To brandify your office, you must first know your brand’s values and image. What are the characteristics that make up your brand? What is your brand’s purpose? What do you want your brand to be known for? These are just a few of the questions you need to ask before you begin branding your office. These questions will help you choose the right colors and fonts, incorporate the right design elements, and select the right furniture.
Use colors that reflect your brand
Your brand is all about your business, so why not build a brand that reflects your business? Whether you run a freelance business or a business with a bunch of employees, branding your office is another way to bring your company’s identity to life.
Colors are used in a lot of different ways and in a lot of different industries. From the different marketing channels to the different types of packaging companies use, colors are used to generate a response in people that are exposed to them, whether through taste, touch, or sight. When thinking about your brand, it’s important to consider how you want your company to be perceived by the public. Is your company fun and youthful? Do you want to show off your innovation? Or do you want to show that you are a conservative, reliable company? What colors fit your brand? How do you want your customers to feel when they think about your company? What colors are most commonly associated with those emotions?
Customize office items and furniture
When it comes to branding your office, you want to make sure that your work environment is used to reflect the values of your business. Sure, you can make the office very modern, but you can also take a more traditional approach and use vintage items to achieve the same goal. The important thing here is to know your audience and what kind of message you want to send to your customers.
Office items such as office signs, cabinets, and furniture are often designed and branded with a company’s logo. That’s why it’s a great idea to design a sign that reflects your company’s identity and culture. If you already have a logo and color scheme, it’s easy to customize office signs and items like personalized pillows, pencil holders, etc., to match.
Use different types of signage
Signs are a great way to brandify your office. Use them on doors, to label rooms, or to direct people to meeting rooms. You can get creative with your signage and even use different types of signage to use all over the place. Use different colored paper for your signs, or go with the classic white paper and black ink. Make sure you use different types of signage for different areas of your office. For example, you may want to use a different sign for the entrance of your office than you do for your meeting rooms.
Make the office sustainable with a biophilic design
Biophilic design is a relatively new term in the field of architecture and interior design. It refers to the idea that humans are more content, productive, and happy when they are in natural settings. Therefore, the design, layout, and décor of an office should be biophilic, which essentially means that it should evoke a natural environment. For example, having plants in the office can create a certain atmosphere, and having paints that mimic nature can create a similar effect.
Green spaces and natural elements are proven to boost employee productivity and creativity. Simple changes like using green walls in the office, using natural materials in the office, or adding plants in the office can all contribute to a better work environment and brand.