Whether a charity event is a success or not depends on how you plan and arrange the event. While you can raise a reasonable sum of money out of the event, the process can be time-consuming and often expensive. But with careful planning, you can raise money for a better cause.
Here are some important things to include in your event plan to make it a success.
Purpose of the Event
Firstly, you need to decide what the goal of your event is going to be. Maybe you are aiming to raise money for charity, while your main goal is to gain publicity. You also need to decide on your target audience.
Whether you are focused on a small group of donors or a large crowd of friends who have little knowledge of the cause behind the event. This way, you can figure out how to plan the event depending on what you are trying to achieve from your event.
You need to decide what amount of money you plan to raise at the fundraising event. Discuss the amount with the host committee, staff, and key fundraisers to reach a realistic value. Every part of the event should be able to play a part in raising the specific amount.
You could aim for a higher goal initially but lower it when the event gets closer to the end. It will help you raise the amount you have planned after deducting the expenses.
Budget for the Event
Include a list of expenses that will be required to hold the event. You can avoid costs like food and space when hosting a virtual event. But If you are hosting an in-person event then it would probably cost you more as the number of people keeps on increasing.
Normally, your budget would include staff, print materials, security, entertainment, catering, etc. Create an event budget keeping in mind the fundraising goal. Make sure to raise funds that go beyond the expenses.
Plan the Set-up
Make sure the staff plans the entire event and practices before. The setup of the event will include things like what kind of food to prepare and how to entertain the crowd.
You can plan different event ideas to engage donors. For example, you can arrange a bowling tournament since it’s cost-effective and family-friendly.
Similarly, you can look for premium quality gingerbread houses for fundraising. There are plenty of ideas to choose from, and you need to pick what falls within your budget and suits your audience.
Market Your Fundraising Event
Your event also needs proper marketing to reach your target attendees. Compared to product marketing, you need to put in more effort and convince the donors that your event is worth their time and money. When marketing, make sure to elaborate on how the money raised during the event will help someone.
For your marketing strategies, make sure to post about it on social media pages like Facebook. Everyone involved in arranging the event, like staff, host committee, and volunteers should put the word about it on social networks.
Make sure to get the word out quickly to see how people react to it and how many attendees you can expect to show up.