Real Estate

Innago Vs. Zillow Rental Manager

Whenever you purchase a product or service for your rental business, thorough research is required.

Property management software is no different. Although there are many great software options on the market to help landlords manage their properties, your choice depends on your specific wants and needs.

Innago and Zillow Rental Manager are two popular property management software options for landlords. Both platforms offer similar features, but they also vary in terms of pricing, reviews and ratings, key functions, and customer support. 

If you’re considering either of these two property management tools, read on to learn about the pros and cons of each platform.


Pricing is a critical component of any decision to purchase something for your business. If the software doesn’t align with your financial resources and responsibilities, it won’t be useful to you.

Zillow Rental Manager

Zillow Rental Manager offers a few free features, but most additional features cost money. For example, users can post one rental listing on the platform for free, but any additional listings will cost $9.99 per listing per week. 

Premium members get several rental listing benefits for a one-time fee, including increased exposure, pricing and market insights, and listing recommendations.

Zillow also charges for rental applications, tenant screening reports, and payment transactions (2.95% for credit transactions), although you can transfer these fees to your tenants if you choose. Either way, it’s impossible to use Zillow Rental Manager to its full capacity without investing money into its more advanced add-on features.


Innago, on the other hand, is entirely free for landlords. 

How does this work? Instead of charging users for access to the software, Innago only charges your tenants small add-on fees. Like Zillow, these add-on fees include tenants screening reports ($30-$35 per report) and payments via credit or ACH Transfer (2.75% and $2, respectively). Tenants can also use the platform to purchase renter’s insurance, which is priced individually.

You can take on these costs as a favor to your tenants if you wish, but you aren’t required to. This means Innago is 100% for landlords—no hidden costs.


Zillow Rental Manager

Zillow’s key features include:

  • Listing syndication services
  • Tenant screening
  • Online rental applications
  • Custom lease builder with templates and eSignatures
  • Online rent collection
  • A mobile app

Overall, Zillow’s features received 4.3 out of 5 stars on Capterra, a popular software review site.


Innago’s key features include:

  • Listing syndication on major listing sites like Zumper,, and PadMapper
  • Custom rental application builder
  • Tenant screening (including credit, criminal, and eviction histories)
  • Online leasing with eSignatures and status tracking
  • Automated rent reminders and late fee enforcement
  • Invoice automation and recurring billing
  • Online rent collection
  • Maintenance management (with picture and video upload options)
  • Financial tracking and reporting tools
  • Customer support via phone, email, and live chat

Overall, Innago’s features received 4.8 out of 5 stars on Capterra.

Customer Support

Reliable customer support is essential for any software product. Questions and bugs will arise, and it’s important to know that a representative will hear you concerns and address them responsively.

When it comes to customer support, many users cite problems with Zillow’s approach. Users can submit a request for support, but there aren’t many other options. Zillow’s users report problems with getting support by phone, for instance. 

Innago has a different approach to customer support. Each Innago user is assigned a dedicated account representative to walk them through the onboarding/set-up process and answer any questions in the future. Innago users can reach their representative by phone, email, or live chat and get help within a few hours if not immediately. Users can also call the general support line after hours.

Lastly, Innago also offers additional resources and support for its clients. For example, Innago’s learning center offers informational blog articles about the software and its features, as well as recorded and live webinars. Individual demos are also available by request.

Overall, Innago’s customer support team received 4.9 stars out of 5 on Capterra. Meanwhile, Zillow only received 4.1 stars for customer support.


One important metric in software is the “likelihood to recommend” metric. This statistic tells you how much a platform’s users believe in the quality of the software and would be likely to recommend it to others.

According to Capterra, only 64.5% of reviewers said they would be likely to recommend Zillow Rental Manager to other landlords. This is very low compared to the rest of the industry. On the other hand, 97.4% of Innago reviewers said they would recommend Innago to others.

This stark difference shows just how much more satisfied Innago users are with their software choice than Zillow.


If you’re considering Innago vs. Zillow Rental Manager, the stronger choice is clear. No other platform can beat Innago’s free pricing, exceptional customer support, and sleek interface. If you’re looking for the best software option for your properties, start with Innago.


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